Vegetarian food is becoming more and more popular in Vietnam. The first month of the lunar year is traditionally a good time for vegetarian dining as it is when Buddhists pray to Buddha for good things in the New Year and eat a healthy, vegetarian diet to counteract the effects of the fatty food consumed during the Tet holidays.

The national tourism promotion program was launched one month ago in an effort to lure more travelers to Vietnam. However, travel firms seem to be lonely in the program implementation